One of the most exciting projects of 2025 — a full visual identity redesign for one of Poland’s most celebrated folk ensembles.
Zespół Pieśni i Tańca „Ziemia Myślenicka” has been representing the Myślenice region on stages across the world since 1987 — from Japan and India to Canada and Mexico. After nearly four decades, it was time for a visual identity that matched the ensemble’s ambition and international presence.
The new logo strikes a rare balance: modern enough to stand out in contemporary visual communication, yet deeply rooted in the cultural heritage it represents. In a landscape where folk ensembles often lean on the same visual clichés — embroidery patterns, folk motifs, traditional typefaces — „Ziemia Myślenicka” chose a different direction. Bold. Distinctive. Unmistakably theirs.
The result is an identity that feels as confident on a festival poster in Mexico as it does on a stage banner in Myślenice.